November 2, 2016
It starts off harmless. $9 a month to store all my files in the cloud? That’s cool. $20 a month for a virtual phone service? Nice! But before long, you start to get skeptical. “Another subscription service? How many of these do I need?! Not another monthly charge.”
You know as a startup founder that it takes a lot of time, energy, and skill just to get the train to leave the station.
School didn’t cover things like sourcing and vetting manufacturers and suppliers, handling customs for international business, marketing, customer onboarding, developing consumer and wholesale funnels, or payroll taxes.
And if they did, it was glossed-over textbook knowledge, not necessarily practical information meant for real-world application.
As you’re building your business, you’ve got to adapt, learn new habits, and teach yourself things you never thought you would spend time learning – let alone trying to master.
That’s just the way it is, whether you’re a cash-strapped startup or you’ve got deep-pocketed investors backing you.
Those new skills and habits broaden the reach of what you can accomplish, as they help you tackle core operational tasks while outsourcing the rest to administrative assistants and freelancers.
So how difficult is it to learn those new tasks and change all of your bad habits to give your startup a fighting chance?
The short and kind of ugly answer: “As long as it takes.”